July 2012
12 posts
3 tags
TOMORROW, FDD’s co-hosting the second installment of the Future of Fashion series. Tickets selling quickly - get yours here before it’s too late!
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SWAAG
WHAT IS IT?
A photo sharing app.
WHAT DOES IT DO?
Focused on fashion, lifestyle and self-expression, this app allows users to share and tag photos with the brands of clothing and products they’re wearing. Interact with the images you like by categorizing the looks with sartorial badges. “Battle” other users for the best style.
[[MORE]]WHAT IS IT LIKE?
...
3 tags
POSHMARK
WHAT IS IT?
A shopping app.
WHAT DOES IT DO?
Sold exclusively for the iPhone, this free app allows you to list items for sale from your personal wardrobe, shop from fellow Poshmark members, and “attend” themed shopping parties with the community.
[[MORE]]WHAT IS IT LIKE?
A virtual clothing swap.
DO I NEED IT IN MY LIFE?
You’ll find a little bit of everything when...
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PROJECT POP-UP
WHAT IS IT?
Project Pop-Up: a competition for NYC-based fashion startups and retailers.
WHAT DOES IT DO?
Winners will receive rent-free space at STORY, with 100% of sales benefiting the startups, a tool kit of business services valued at $25,000, and exposure to industry events.
WHO’S BEHIND IT?
This project is part of Mayor Bloomberg’s Fashion NYC 2020 initiative, hosted by...
3 tags
SHOES OF PREY
WHAT IS IT?
A design your own shoe site.
WHAT DOES IT DO?
Women can design their own shoes selecting raw materials, colors and silhouette options. Once your design is completed, technicians HAND-MAKE your shoes and ship directly to you in under 6 weeks.
[[MORE]]WHAT IS IT LIKE?
MiAdidas ‘Create Your Own’ campaign for heel lovers.
DO I NEED IT IN MY LIFE?
A bespoke shoe...
3 tags
DISCOVEREDD
WHAT IS IT?
A social discovery site and app.
WHAT DOES IT DO?
Users can browse/share products and style inspirations from anywhere on the web. Organize your discoveries into lists or style mood boards.
[[MORE]]WHAT IS IT LIKE?
The Fancy meets fashion’s elite.
DO I NEED IT IN MY LIFE?
We’ve noticed London is quickly catching up with the NYC fashion startup scene –...
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Future of Fashion is back for its second event of the summer. Save the date and get your early bird tickets TODAY! http://projectivefashion.eventbrite.com
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GILT LIVE
WHAT IS IT?
A live shopping feed.
WHAT DOES IT DO?
Gilt Live lets viewers see what shoppers are buying in real time. A live feed shows images of the products being sold on Gilt, with smart notifications indicating which items are down to limited quantities.
[[MORE]]WHAT IS IT LIKE?
The Truman Show meets social shopping.
WHO’S BEHIND IT?
Gilt Groupe.
MORE INFO:
...
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COMMUNITY COLLECTION
WHAT IS IT?
Philanthropic e-commerce.
WHAT DOES IT DO?
Community Collection promotes fashion with social good. Limited-edition designer products are sold exclusively on the site, benefiting a charitable cause.
[[MORE]]WHAT IS IT LIKE?
An online fashion fundraiser with a west coast vibe.
DO I NEED IT IN MY LIFE?
An upcoming collaboration includes Luv AJ (one of our personal...
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AUDREY GRACE
WHAT IS IT?
An online boutique.
WHAT DOES IT DO?
Named after Audrey Hepburn and Grace Kelly, this boutique got it’s start as a successful pop-up event in NYC and Jackson, Mississippi. Now available online, Audrey Grace sells exclusive, independent designs, vintage, and over 200 pieces of artwork.
[[MORE]]WHAT IS IT LIKE?
Marie Antoinette meets Lula magazine.
DO I NEED IT IN MY...
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THE ART OF PACKING
WHAT IS IT?
An interactive online campaign.
WHAT DOES IT DO?
Get tips on the best way to pack your items into Louis Vuitton luggage. Click your way through each step and watch as the items are meticulously folded.
[[MORE]]WHO’S BEHIND IT?
Louis Vuitton Travel [Try it here]
AN INSIDE LOOK:
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Fashion startups Listly, Kaleidoscope, The Cools, Carrie Hammer, and Bespoke Post, demoed their companies to a packed house on Monday; kicking-off the launch of our Future of Fashion: Emerging Startup Series, co-hosted by Projective Space and Fashion Digital Daily.
Panelists Faran Krenctil, digital director of NYLON Magazine; Steve Schlafman, principal VC at Lerer Ventures; and Christina...
