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Ruche

http://www.shopruche.com/

WHAT IS IT?

An interactive shopping site. 

WHAT DOES IT DO?

Ruche sells vintage inspired clothing, shoes, and accessories (there’s also a small selection of indie, plus size, and eco-friendly items). The site features fun, interactive elements: behind the scenes videos, clickable lookbooks and editorial content, and outfit building games. 

WHAT IS IT LIKE?

Anthropologie for the budget-conscious. 

The visual shopping of Google Catalogs.

DO I NEED IT IN MY LIFE?

Do you enjoy vintage shopping and feminine separates at an affordable price? Then you’ll definitely find some pieces here.

WHO’S BEHIND IT?

Founders: Mai and Josh Olivo

AN INSIDE LOOK: