WHAT IS IT?
An interactive shopping site.
WHAT DOES IT DO?
Ruche sells vintage inspired clothing, shoes, and accessories (there’s also a small selection of indie, plus size, and eco-friendly items). The site features fun, interactive elements: behind the scenes videos, clickable lookbooks and editorial content, and outfit building games.
WHAT IS IT LIKE?
Anthropologie for the budget-conscious.
The visual shopping of Google Catalogs.
DO I NEED IT IN MY LIFE?
Do you enjoy vintage shopping and feminine separates at an affordable price? Then you’ll definitely find some pieces here.
WHO’S BEHIND IT?
Founders: Mai and Josh Olivo
AN INSIDE LOOK: