WHAT IS IT?
A social marketplace.
WHAT DOES IT DO?
Motilo is an online community where you can shop in real-time with your friends. The site offers an interactive fashion-focused social network with an e-commerce platform.
WHAT IS IT LIKE?
Who What Wear + Polyvore
DO I NEED IT IN MY LIFE?
The items are well curated, the partnerships are smart, and the content is fun. A MUST when studying European fashion startups. Be sure to check out their extensive blogger network and contests.
In March 2012, Motilo.com won “Most Innovative Website” at the Guardian Awards for Digital Innovation.
WHO’S BEHIND IT?
Co-founders: Sofia Barattieri and Maysoune Ghobash
AN INSIDE LOOK: