WHAT IS IT?
An interactive fashion show experience.
WHAT DOES IT DO?
Customize designs you see on the runway by viewing the items in different colors. Fans can buy their favorite looks (clothing and makeup) from the show and will receive orders ahead of delivery dates. Download your favorite songs from the runway playlist and interact via social media with other fans.
DO I NEED IT IN MY LIFE?
We’ve noticed a drastic shift of fashion brands embracing all things digital at this year’s NYFW, and lots of talk of exciting things on the horizon at LFW. Between digital fashion shows, livestreams, Google Glass and others, brands are taking an interactive approach to connect with their fans.
WHAT’S IT LIKE?
WHO’S BEHIND IT?