LET’S TALK B2B
Tonight’s Future of Fashion event is centered around startups in the B2B (business to business) space. It’s a wise move to launch a business-centric plan these days––not only is the startup market saturated in B2C (business to commerce), it’s smart business to spend man hours and funds building partnerships with major brands, in lieu of building a fan base from scratch.
Here’s a sneak peek of the companies presenting at tonight’s third installment in the ongoing series…
PERCH
WHAT THEY’RE DOING RIGHT:
Not only are brands looking to engage their fans, Perch goes the extra step by allowing customers to physically interact with brand messaging. This hands on approach is incredibly innovative and partnership gold for mass market retailers.
MORE INFO:
http://www.perchinteractive.com/
AN INSIDE LOOK:
CLOTHES HORSE
WHAT THEY’RE DOING RIGHT:
Using algorithms to help solve the problem consumers face when shopping online: finding the best fit. Clothes Horse is also white labeled - that means brands can maintain their identity (seamlessly integrating into their brand messaging) when using the service.
MORE INFO:
AN INSIDE LOOK:
D’MARIE
WHAT THEY’RE DOING RIGHT:
1. Leveraging their personal network of agents, stylists and art directors
2. Turning the fragmented process of fashion crediting into a useful, business savvy archive. Consider it the IMDb for the fashion industry.
WHAT THEY’RE DOING RIGHT:
Offering competitive pricing, targeting smaller manufacturers, featuring intuitive software and stellar design.