WHAT IS IT?
A garment/sample tracker & a platform for fashion crediting.
WHAT DOES IT DO?
D’Marie’s B2B platform enables fashion designers to upload their collections and track when their garments are being used by stylists in media projects. In addition, the dual-platform allows consumers to search for clothing that celebs/talent wore in a media project (i.e., a movie, commercial, red carpet event), offering shopping links for the garments you want to buy.
WHAT IS IT LIKE?
A shoppable Wikipedia for fashion + the sample trafficking of Fashion GPS.
DO I NEED IT IN MY LIFE?
Sure, you’ve seen Clueless a million times. Remember Cher mentioning that her white, slinky party dress was Calvin Klein, and while held a gunpoint she didn’t want to ruin her AlaÏa dress? But what other designers was she wearing––can you name them?
There are countless fashion moments in the iconic movie, (which bode well for the costume designer), but from the business perspective of designers, there was a HUGE opportunity missed for their brands. But D’Marie hopes to remedy this problem and make it a win-win for the media industry and brands.
We only wish this company existed sooner!
WHO’S BEHIND IT?
Founder: Frank Spadafora
AN INSIDE LOOK: