WHAT IS IT?
A commerce solution for digital publishers.
WHAT DOES IT DO?
72Lux is a software company that transforms publishers into retailers. The shoppable technology allows users to instantaneously purchase the items they’re viewing online, on multiple sites.
WHAT IS IT LIKE?
Turning your favorite blogs into digital shoppable catalogs.
DO I NEED IT IN MY LIFE?
72Lux puts a real life spin on the concept of recommendation shopping. For years we’ve been reading the suggestions of fashion editors - although this technology gives you the tools to immediately shop those suggested items.
WHO’S BEHIND IT?
Founder: Heather Marie
AN INSIDE LOOK: