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BEYHIVE

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WHAT IS IT?

A lifestyle blog.

WHAT DOES IT DO?

Discover the films, people, places and fashion that inspire the singer Beyoncé Knowles. Get an inside look at her stylist’s favorite street style looks, fan artwork, must-have items, concert updates and more.     

WHAT IS IT LIKE?

A 360-degree view of the Beyoncé brand. 

DO I NEED IT IN MY LIFE?

Content strategists/creators take note. This site takes Beyoncé the pop star and turns her into Beyoncé the brand. Not only can fans see the latest performances, music videos and cover shoots (Beyonce.com’s core content), but Beyhive offers unique opportunities for fans to engage with Ms. B’s inspirations and become the content creators themselves.

WHO’S BEHIND IT?

The design studio designedmemory, and Parkwood Entertainment, a production company founded by Beyoncé.

MORE INFO:

http://www.beyonce.com/en/login

AN INSIDE LOOK:

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