WHAT IS IT?
A weather-focused style service.
WHAT DOES IT DO?
StyleUp sends daily suggestions of what to wear based on your taste and the local weather. Visit the Shopping Bag feature to shop suggested looks, or check out the site’s blog for profiles on inspiring women (features include fashion editors, law students and Google staffers).
WHAT IS IT LIKE?
The Sartorialist meets Weather.com
DO I NEED IT IN MY LIFE?
Were you expecting a blizzard during NYFW? Neither were we. Getting weather notifications is an essential process to selecting your daily wardrobe. Don’t be that person passing on layers just because you saw the sun out.
WHO’S BEHIND IT?
Founder: Kendall Herbst
AN INSIDE LOOK: